BANACOL COLOMBIA was founded in November 1980 and has become an enterprising company that is part of an important multinational group that bears the same name. It employs thousands of people in its factories, plantations, offices and ports in Colombia, Cost Rica, the United States and Europe who work together to satisfy the needs of our demanding customers throughout the world.
Initially created as a trading company BANACOL quickly became an industrial and commercial conglomerate and today its rapid growth is evident.
Although Banacol´s portfolio is headed by BANANAS, which have made the BANACOL brand world famous, the company also has other important lines such as: PINEAPPLES, PLANTAINS, YUCCA and other tropical fruit, and also produces a range of frozen foods.
Even since it´s early days in the 1980´s it was clear that BANACOL COLOMBIA had a vision of becoming the leading company in production, transportation, and marketing. That is how, year after year, it has experienced significant growth, expanding its plantations and starting its Vertical Integration process in 1984. It´s strategy has included the production of plastic materials, of boxes, and aerial fumigation. These innovations have become important in allowing the company a competitive advantage throughout the entire chain of production and trading.
The creation of BANACOL DE COSTA RICA, in the mid-eighties, and the beginning of the Santa Marta operation in 1989, consolidated the company´s position as a first-class business group, with the capability to offer its products from various sources.
Its presence in Costa Rica allowed it to enter the pineapple business, initially selling its product to other multinationals. From 2001, as a result of redefining its vision and mission, the company started marketing directly in the United States and Europe under its brand “Venecia”. Its increase in production and market participation has been quick and on target, presenting an exponential growth since its first year of marketing.
At the same time, BANACOL CORPORATION has developed considerably in the commercial area, through the export of tropical fruit, the sale of raw materials and agricultural materials, and the service of cargo transport. Consequently, it has been able to consolidate in the markets in where it has historically been present, such as the United States, Canada and Europe.
The purchase of the banana plantations and of the port operations in Colombia in June 2004 by the parent company of BANACOL COLOMBIA was an unprecedented step that transformed BANACOL into the leading company in banana production in Colombia and one of the most important in the international arena.
This increased threefold its productive capacity through the operation of 39 company owned farms with a geographic area of over 7,000 hectares and the main logistic port operator of Urabá. This acquisition has allowed the company to make significant saving, become more efficient and capture greater synergy.
BANACOL employs directly more than 8,000 employees, who make up our great team. These employees, who live and work locally together with their families, make up a significant group of over 32,000 people, who derive their income and familiar development from the Company.